If you are like most new business owners who are about to establish their first relationship with a printing service company, you are probably heading over to the internet to read some company profiles or user reviews to determine the best choice for your budget. Unfortunately, many reviews focus on factors that might not be relevant to your business or are downright untrustworthy. Before you select a printer, make sure you compile the following catalogue printing information.
Customer satisfaction and adequate customer service
It is vital that you keep an ongoing relationship with your printer’s team to follow through on the correct execution of your catalogue printing project. A printer that doesn’t offer such support is probably not worth the money or attention as you would most likely find it necessary to make a number of changes and adjustments during the printing process.
Free sample offers
Most good printer service providers provide their clients with a free preview of what the final product will turn out to look like well in advance. This makes it possible to fix layout errors, font and color inconsistencies, blurry pictures or illegible text, etc. You will also be able to judge early on whether you have selected the right paper and page size.
A printer that doesn’t offer to produce to your satisfaction or else make changes free of cost is suspicious and purely unpractical. It would be wise to read through user experiences in this regard since some scam companies might not be following their guarantee policy too strictly, leaving you to pay double for the same project.
Carefully research the average turnaround time for each printer and read user reviews for actual against advertised completion periods. Often you might be offered a discount if you delay the project completion, but that is not professional or business effective, and saving a few dollars might be relative. Look out for on-time delivery guarantees and check contracts for this particular feature before signing.
As fast paced as the world of technology is, it is natural for you to want to utilize the newest and the best in modern printing innovation. Usually, newer technology is more user-friendly, allows for frequent modifications and better customization of your project and is cheaper on the client. If the printer doesn’t mention its state of equipment on their website or publications, be sure to inquire about this in your initial conversation with a representative.
Reputation and references
Don’t underestimate the power of word of mouth recommendations. There are many business owners who have already walked the road you are on and many would be willing to share their experiences, advice or warnings.
Last but not least you need to consider your budget and what level of service you are willing or able to afford. Doing business with a smaller local printer might be a better solution than going for larger, nationally established brands, especially if the smaller company meets all of the abovementioned criteria.